19 Oct 2011

Chloe collaborates with New York City Ballet



Shot by Bon Duke for Nowness


New York City Ballet’s Principal Ballerina Janie Taylor and Justin Peck, corps de ballet member and a choreographer, have collaborated with Chloe to showcase Hannah McGibbon’s dance-inspired S/S 2011 collection. 


As you start watching this, it's easy to think 'Yes, ballet, nice and classy, befitting for a luxurious brand like Chloe', but by the time you get to the last scene, there's the sudden realisation - wait, the dress is different? That's the thing about ballet - you begin by being slightly sceptical about the poshness of it all, but then by the end of it you are completely drawn in.

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